When a family loses someone, the attention of funeral directors is invaluable — for the arrangements, the service, the paperwork. But when it comes to the memorial itself, many families are guided toward options offered by the funeral director, without realising there is another route that offers better value, more choice, and a more personalised result.
That route is buying your memorial directly from a stonemason.
What Happens When You Buy Through a Funeral Director?
Many funeral directors act as intermediaries for headstone and memorial orders. They take the family's brief, pass it to a stonemason, and mark up the price in the process. There is nothing necessarily wrong with this arrangement — but it does mean:
- You pay an added margin that goes to the intermediary, not the craftsperson
- Communication goes through an extra layer, which can slow decisions and reduce accuracy
- Your options are limited to whatever the funeral director has a relationship with — not the full market
- Design input is often minimal or template-driven
This is not a criticism of funeral directors. It is simply the reality of how the supply chain has typically worked — and one that families are rarely made aware of at such a sensitive time.
“Going direct means speaking to the people who will actually create your loved one's memorial — the craftspeople who understand the materials, the process, and the craft itself.”
What Changes When You Go Direct
When you contact a stonemason directly, you cut out the middle step. You speak to the people who will actually create your loved one's memorial — the craftspeople who understand the materials, the process, and the craft itself.
At Magic Memorials, going direct means:
- Better pricing. No intermediary margin. What you pay reflects the actual cost of the work, not a marked-up resale price.
- More creative freedom. We work directly with you to understand exactly what you want. There is no brief lost in translation, no template to conform to.
- Access to the full range. You see everything we offer — from standard engraved granite to high-resolution portrait memorials, QR code verification plaques, football tributes, and more.
- Faster communication. Questions go straight to the people with answers. Approvals, amendments, and updates happen without delay.
- Genuine expertise. You benefit from the knowledge of stonemasons who have spent years working with granite, understanding what works in outdoor environments and what endures over time.
The Time Is Yours to Take
There is no rush to order a memorial. In most cemeteries, there is a settling period of six to twelve months before a new grave is ready to receive a headstone. This means families have time — time to research, to reflect, and to make a decision that feels right rather than one made under pressure.
We encourage families to use that time. Talk to us. Look at examples. Ask questions. We are here to help, not to push.
We Handle Everything
One of the reasons families sometimes prefer to go through a funeral director for the memorial is convenience — they are already dealing with so much, and having everything in one place feels simpler.
We understand that completely. Which is why at Magic Memorials, we take care of everything that a funeral director would have organised anyway: cemetery permissions, measurements, installation, ongoing aftercare. You get the convenience, without the added cost.
Our Promise
We are BRAMM registered, which means we meet the national standard for safe memorial installation and professional conduct. Every memorial we produce comes with a guarantee, and we are available throughout the entire process — from initial enquiry to the day the stone is set.
If you are in the process of planning a memorial and would like to understand your options, we are always happy to talk — with no obligation and no pressure.

